Working on a consulting team, I strategized how to increase revenue for Smithsonian's Natural Museum of Natural History, specifically through retail and digital content.

I conducted a case study analyzing Marriott Bonvoy’s #LoveTravels campaign to understand how social media, partnerships, and storytelling were used to promote inclusion and belonging.

​For a case competition, I developed an app that helps graduate students with disabilities at American University transition to campus life as seamlessly as possible.

After conducting research on Marriott's brands, I proposed a social media campaign specifically for Aloft Hotels. This is designed to drive engagement and increase weekend bookings across the six properties in New York City.